Alabama Theatre

4750 Hwy 17 S

North Myrtle Beach, SC 29582

(843) 272-5758


Voted #1 Live Theatre in North Myrtle Beach by locals and visitors. ICONIC is our brand new show which delivers incredible entertainment to audiences night after night. ICONIC runs from February through the end of October. 'The South's Grandest Christmas Show', a holiday family tradition, plays November and December. Visit our website to view this year's NEW show and schedules, including our Guest Artist Concert Series.



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  • Description: Welcome to the greatest attraction in the area! The Alabama Theatre's exciting productions are the highlight of any family vacation. A visit to the Grand Strand is not complete without a visit to North Myrtle Beach's main entertainment venue, The Alabama Theatre. Enjoy live shows, toe-stomping beats, breath-taking acrobatics, and side-splitting comedy. Founded in 1993, by the super group Alabama, The Alabama Theatre has been entertaining millions of guests who visit the Myrtle Beach area.

    ONE The Show
    The Alabama Theatre celebrates its 27th Anniversary with the 2020 Season of ONE The Show. Year after year it continues to deliver. Consistently voted the #1 Live Entertainment Theatre by Myrtle Beach visitors and locals, the Alabama Theatre 's production of ONE The Show combines extraordinary talent, iconic production numbers, sizzling visual elements and extravagant costuming with hit songs from many musical genres into a single production that critics are calling "A Mega Hit".

    The strength of ONE The Show is the power of its music that carries the audience through the enchanting evening. No audience member will be touched in the same way as ONE weaves a magical musical journey filled with song, dance and laughter. Rest assured that the night will be one of the most enjoyable nights of live entertainment you will ever experience – vigorous, uplifting and even spiritual. That 's the Power of ONE.

    ONE brings audiences an incredible entertainment experience featuring everything from Country, Gospel, Broadway, Pop and Rock to plenty of hilarious family comedy. The talented entertainers, extravagant costumes and extraordinary scenery will make you feel like you are in New York or Las Vegas – at a fraction of the price! As always, the charm of emcee and featured vocalist Greg Rowles will make audiences feel at home along with the hilarious antics of our new comedic juggler Slim Chance voted Country Comedian of the Year. As one theatre patron said, "Three generations of my family laughed until we cried."

    If you want an evening filled with song, dance and laughter, the Alabama Theatre is the place you want to visit while on vacation with your family and friends! The memory will last a lifetime.

    South's Grandest Christmas Show
    In November and December, the South's Grandest Christmas Show brings the joy of the Holiday Season to the stage. A family experience that everyone will remember and enjoy! This year's Christmas extravaganza brings an incredible combination of talent, scenery and special effects to the Grand Strand to produce a spectacular new holiday musical experience sure to put you in the season's spirit.

    The South's Grandest Christmas Show will instill the true meaning of Christmas in your family with its combination of traditional Christmas classics and contemporary holiday favorites. The South's Grandest Christmas Show is a southern family tradition on the Grand Strand with visitors and locals returning year after year. So, if you want to celebrate Christmas with an evening filled with song, dance and laughter, the Alabama Theatre is the place you want to be with your family and friends

    Guest Artists Concert Series
    Check out some of the biggest starts of our time while here in Myrtle Beach! When Alabama Theatre is not entertaining the Grand Strand with our famous ONE The Show, we are filling our theatre with unforgettable Artists like Josh Turner, Oak Ridge Boys, Three Dog Night, Jay Leno, The Temptations & Four Tops, and many more with our Guest Artist Concert Series. If you need your funny bone tickled, then check out our comedy geniuses that are coming to town. Don't miss these once-in-a-lifetime opportunities to watch these greats bring down the house!
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  • Audience Seating Indoor: 2000
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  • Maximum Group: 2000
  • Minimum Group: 20
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