Welcome to Destination North Myrtle Beach

Destination North Myrtle Beach is proud to serve as both the Chamber of Commerce and the official Destination Marketing Organization (DMO) for the City of North Myrtle Beach. Founded in 1999, we celebrated 25 years of service and impact in August 2024, a milestone that reflects our long-standing commitment to our community and the region we call home.

As a dually accredited organization, recognized with a 5-Star Accreditation from the U.S. Chamber of Commerce and Accredited with Distinction by Destinations International, we are dedicated to excellence in governance, advocacy, and destination development.

We bring together the power of business leadership and destination marketing to make North Myrtle Beach a vibrant place to live, work, and visit. With deep community ties and a forward-thinking mindset, our mission is to support a resilient local economy, promote responsible growth, and elevate North Myrtle Beach as a premier coastal destination.

What We Do

Destination NMB develops research-based strategic initiatives shaped by industry standards, community input, and local values. Through collaboration with residents, businesses, elected officials, and regional partners, we address challenges and pursue opportunities that strengthen our community.

Guided by Core Principles

Advocate for and amplify the voice of business. Grow and enhance the visitor and destination experience. Share our community’s stories with authenticity and pride. Align programs with the needs of residents and businesses. Keep customers—residents, businesses, and visitors—at the center of our work.

A woman stands at the front of a meeting room holding papers and speaking to a group of seated attendees. People listen attentively around conference tables in a well-lit room with large windows and curtains.

Rooted in Community. Focused on the Future.

With a tourism-driven economy and a growing population, NMB is evolving. Our community values thoughtful, well-managed growth that preserves our quality of life while embracing the promise of tomorrow. Destination NMB is proud to lead with vision, purpose, and a collaborative spirit.