About Destination

North Myrtle Beach

Vision Statement

Destination North Myrtle Beach is an inclusive, future-focused organization promoting the North Myrtle Beach area as a must visit destination that is as a great place to live, work, and play. North Myrtle Beach, with its distinctive collection of seaside communities, is a sustainable, year-round destination inspiring visitors and residents to embrace its natural beauty and relaxing environment.

Mission Statement

“The mission of Destination North Myrtle Beach is to advance the prosperity of North Myrtle Beach."

Destination North Myrtle Beach (Destination NMB), formerly known as the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau is a Five-Star Accredited Chamber of Commerce through the U.S. Chamber of Commerce and an 'Accredited with Distinction' Destination Marketing organization through Destinations International and is the Official Destination Marketing Organization for the City of North Myrtle Beach. Working together with the business community, city leaders, and residents, Destination North Myrtle Beach strives to advance the community and well being of its businesses and citizens.

Based upon the DestinationNEXT community assessment and best practices the Destination NMB board of directors identified six strategic initiatives that are big-picture, community focused, and inclusive:

Destination Promotion
Visitor Experience and Economic Development
Advocacy & Community Relations
Diversifying Funding Sources
Workforce Development
Destination Master Plan

The board’s strategic plan will advance actionable programming, community support and engagement, economic development, and destination promotion and development that will have a positive and lasting impact on North Myrtle Beach.

Our organization will remain led by our guiding principles to: