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Mark your calendars and plan to attend the Destination North Myrtle Beach 2024 Marketing Outlook Summit. This one day, FREE, event will take place on Wednesday, April 24th at the Bay Watch Resort and Conference Center. Registration will begin at 9:00 am, with sessions beginning at 9:30 am, and concluding by 4 pm. Lunch and refreshments will be served.
This year's Marketing Outlook Summit will feature sessions that aim to empower attendees with practical solutions and innovative approaches that can be integrated into their day-to-day marketing plans. Our dynamic sessions will cover cutting-edge topics such as AI integration, the latest in SEO & GA 4 analytics, harnessing the power of ADARA, leveraging Trip Advisor for business growth, and engaging in enlightening discussions at our communications media round table.
While the Marketing Outlook Summit is free to attend for investor/partners of Destination NMB, registration is required. Register today to save you spot!
Speaker Bios
Justin Gibbs - Director of Strategy & Insights, Miles Partnership
Justin directs the Analytics & SEO teams at Miles, ensuring that website activity is being properly measured, while also working to improve their presence in search engines. When he's not working, he can usually be found working on home improvement projects, snowmobiling, gardening, beekeeping, playing with his dog Miles, playing hockey, and terrorizing the neighbors on his 49cc scooter - usually not all at once.
Sarah Palmer, Simpleview
Sarah is an SEO Analyst at Simpleview, working with clients across the country to optimize their websites for improved search engine performance. Prior to joining Simpleview, she spent five years at her local DMO in marketing and membership positions. Based in Pennsylvania, Sarah spends her off-time reading, writing, crafting, and going on road trips with her wife to visit friends, family, and wacky roadside attractions.
Destination NMB Marketing Update
Join Krystal Woodard of Miles Partnership and Erin Graham of Destination North Myrtle Beach for a review of where we've been, where we are going, and all the details in between.
Get a behind the scene view of creative ads, media placements, current projects, and future plans!
Jeremy Harvey - Adara
Jeremy Harvey is the senior sales director for Adara: A RateGain Company. He provides solutions to destinations and tourism businesses for digital advertising, data activation and reporting and measurement, and assists DMOs with digital strategy. Previously, he was VP of marketing for Visit Savannah where he oversaw their marketing initiatives including advertising, digital marketing and public relations. Prior to that, he oversaw marketing for two Virginia destinations: Visit Loudoun (under the great Cheryl Kilday) and Visit Alexandria.
Scott Caufield - Tripadvisor
Scott Caufield is a Senior Principal Client Partner at Tripadvisor, where he helps destinations in a 10-state region gain exposure to the site’s 400 million+ monthly travelers. In 10 years at Tripadvisor, Scott has spoken to thousands of destination and hospitality sector executives across the US to help them navigate the ever-evolving world of travel. Scott is based in the Dallas-Fort Worth metroplex in the town of Celina where he lives with his wife, Laura, and their two children.
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Local Media Panel Discussion
Join us for a media panel discussion with local journalists in various mediums ranging from print to broadcast to learn valuable how-to's, tips and trends in securing media attention for your business. Learn how to best communicate with the media firsthand in this 30-minute panel discussion followed by a 15-minute Q&A session for the opportunity to ask questions.