Southern Living Celebrates 50 Years
From all of us at North Myrtle Beach, we would like to extend our sincerest congratulations to our friends at Southern Living, who are celebrating their 50th Anniversary in February 2016.
Perhaps once in a generation, a true icon is born. The 1960’s, however, were an exceptional time. A chance encounter brought the Beatles to the Ed Sullivan Show. Our universe got a little smaller when Neil Armstrong took his “giant leap.” And while the counterculture movement was on the rise, it was in May 1966 that one of our favorite and most loyal Southern icons appeared on newsstands and in homes for the first time. Every month for the past five decades, Southern Living magazine has shared local folklore, home-style recipes, charming décor, undiscovered history, and has simply celebrated the best of life in the South.
For half a century, Southern Living has stood the test of time and offered people from all walks of life the chance to experience the charm and beauty that is the quintessential Southern lifestyle. Be sure to check out the historic February 2016 issue that looks back on 50 years of Southern hospitality, Southern travel, Southern food, and…well, you get it…all things uniquely Southern. And while you’re flipping through, be on the lookout for North Myrtle Beach. We are featured in a special section called “Celebrating 50 Years of South Carolina Discoveries.”
To celebrate the 50th anniversary of the magazine, we take a look back at our own. A vacation destination for entire generations of families, North Myrtle Beach is a prime example of this celebrated Southern culture. Established from four pre-existing towns: Windy Hill, Crescent Beach, Ocean Drive and Cherry Grove in May 1968, North Myrtle Beach has grown to be a destination where multi-generational families can explore some of the best entertainment the South has to offer.
Older generations will remember dancing at the Pavilion in “OD,” which was the only place to be in the 1940s and 50s, but fishing reigned supreme with events like the Grand Strand Fishing Rodeo, featured in the May 1966 issue of Southern Living magazine. In 1964 Walter Maxwell caught a world-record tiger shark from the Cherry Grove Fishing Pier, the most iconic landmark in North Myrtle Beach.
Southern Living recognized early on that visitors who come here could enjoy local flavors, Southern-style shops like those found at Barefoot Landing, horseback rides on the beach and, of course, the Shag—the official state dance of the Palmetto State. In fact, North Myrtle Beach is known as the birthplace of the Shag, and played host to the first Society of Shaggers event on September 1, 1980.
When North Myrtle Beach was established, Southern Living was in the midst of sharing stories, flavors and experiences that are a part of the very fabric of the North Myrtle Beach culture, like the best barbeque recipes, homes for all seasons, and the mystery and romance of wines – check out the cover of the May 1968 issue! By the way, if you want to explore the mystery and romance of wine, visitors are usually surprised to find two wineries (Duplin Winery and La Belle Amie Vineyard) right here in North Myrtle Beach.
Southern Living’s passion for capturing every delicious morsel of the South and its culture has never wavered, even as the times have changed and the trends have evolved. In every publication their core purpose is evident: to celebrate the people, places and culture of the South.
In North Myrtle Beach, we celebrate our people and our culture every day, and are proud to be a part of the elite group of Southern communities that have been featured throughout Southern Living’s eventful tenure. All we can say is thank you for letting the history of North Myrtle Beach be woven into the history of Southern Living magazine, and keep up the good work, y’all!